AdRoll is a demand-side platform that helps marketers drive growth through data-driven digital advertising. It provides detailed analytics, advanced targeting and optimization capabilities to ensure maximum efficiency in campaigns. Its automation features make it easy for brands to create, launch, and manage personalized advertising campaigns across multiple channels and devices.

AdRoll’s machine learning technology enables automated bid management, creatives testing, audience segmentation and other capabilities necessary to achieve maximum ROI from their marketing efforts. The platform integrates with other leading marketing tools to provide an even more comprehensive view of performance and insights.

Features:

• Helps brands reach their customers on any device.
• It offers data-driven advertising, retargeting and website personalization tools.
• Features like audience targeting, ads optimization, ad creatives and more make it easier for businesses to engage with their consumers.
• The platform allows users to track and analyze customer journeys across different platforms.
• Companies can also set up automated marketing campaigns for better efficiency.