They’re not a marketing agency, they’re a growth team. Growth teams focus on empirically-backed rapid experimentation. Whereas a marketing agency may focus on day to day campaign management, they focus on ideating testable hypothesis aimed at improving core client metrics (conversion rates; retention rates; viral coefficient; LTV; etc), and then running rapid testing to prove if those hypothesis work.
They’ve had multiple clients experience 7 and 8 figure exits now, to which they were the growth team on record leading all growth-oriented experimentation.
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