HGP and Peter Shapiro drive profitability for our clients. They marry consumer marketing expertise with data analytics, consumer insight, process improvement and technology to identify key initiatives to drive growth across many industries.

They work with clients conduct a thorough review of their overall business to identify growth opportunities. This includes everything from understanding the unit economics of their business, starting with the value of a new customer. Then, they identify opportunities to maximize growth across existing marketing channels, while opening up new marketing channels with new product formats, improved marketing and enhanced consumer experience.

They support and guide clients in the following areas: Growth strategy, E-commerce strategy, Omni-channel consumer experience, Budgeting and planning, Customer acquisition, Retention, Email marketing, Data analytics & Information reporting, Consumer insight, Brand & voice development, Website design and development, Planning/buying and merchandise analytics (fashion industry), organizational structure, database development, customer care and new product launches.

They have worked across numerous verticals including: Retail/E-Commerce, Traditional e-commerce / Catalog, Men’s Fashion, Women’s Fashion, Specialty food services, Vitamin and Supplements, Restaurants/Food Service, Education, Publishing, Eyewear, Beauty, Education, and Virtual Reality

Highland has worked with numerous companies to recruit heads of marketing including drafting job descriptions, reviewing resumes, screening and interviewing candidates and checking references. Once hired, Highland works to on-board the new associates.

Services:

• Campaign Strategy / Execution
• Account Audit
• Account Setup
• Template Design
• User Experience Design
• Visual / UI Design
• Paid Search
• Advertising
• Social Media Management
• Analytics
• Conversion Rate Optimization