Criteo is a global technology company that specializes in digital advertising. Their product is a personalized retargeting platform that helps advertisers reach their target audience across multiple devices and channels. Criteo’s technology uses machine learning algorithms to analyze user behavior and deliver targeted ads based on their browsing history, search queries, and other data points.
Their platform is designed to drive sales for e-commerce businesses by delivering personalized ads that are relevant to each individual user. Criteo offers solutions for prospecting, audience targeting, and dynamic creative optimization. Criteo is constantly evolving their technology to meet the changing needs of the digital marketplace.
• Offers solutions for customer retention, helping businesses build loyalty with existing customers.
• Features include personalizing promotions and messaging, leveraging machine learning to optimize performance, and insight into customer behavior across multiple channels.
• Retention campaigns are broken down into three phases: pre-convert, post-convert, and loyalty.
• Through its technology stack, Criteo helps businesses identify customers that are at risk of churning and use personalized messages to increase engagement.