Monday, 2:28 pm
klaviyo vs omnisend

Klaviyo Vs. Omnisend in 2023: How Do They Stack Up?

Are you looking for the best e-commerce marketing automation tool? Choosing between Klaviyo and Omnisend can be a daunting task. To make your decision easier, we’ll take an in-depth look at both platforms so you can decide which one is right for you.

Klaviyo and Omnisend are two popular email and SMS marketing automation tools. But with so many choices, how do you know which platform will work best for your business? In this article, we’ll compare Klaviyo vs. Omnisend to help determine which fits your needs better.

At the end of this comparison review, you’ll have all the information necessary to choose between these two powerful platforms and create automated campaigns that increase leads and sales. So let’s jump into our overview of Klaviyo vs. Omnisend!

Table of Contents

Overview Of Klaviyo And Omnisend

Email marketing platforms are essential tools to help businesses automate emails and track the success of their email campaigns. Many options are available, and it can be difficult to choose which is best for your business. Two popular choices are Klaviyo and Omnisend, which offer a range of features designed to optimize email design, segmentation options, and tracking capabilities.

Klaviyo provides easy-to-use templates with prebuilt content blocks that make creating effective emails quickly possible. They also have an advanced drag-and-drop editor, so you can easily customize each message. 

The platform includes powerful segmentation features such as customer behavior automation and predictive analytics that enable granular targeting of customers based on their past purchases or website activity. 

Klaviyo offers comprehensive email tracking, including open rates, click-throughs, unsubscribes, bounces, and revenue from emails sent through its platform.

Omnisend is another great option when it comes to automated marketing automation solutions. 

Their library contains hundreds of customizable templates for different use cases like abandoned cart recovery and welcome series emails.

In addition to this variety of ready-made designs, Omnisend has an intuitive visual editor where users can build professional newsletters without coding experience. This service also allows marketers to create custom segments to target specific customers with personalized messages and analyze performance metrics.

Overall, both Klaviyo and Omnisend provide comprehensive solutions for those looking for a reliable email marketing platform to maximize the impact of their digital campaigns. Both services include powerful customization tools plus robust reporting options enabling users to get actionable insights into how well their emails perform regarding engagement rate and ROI generation.

Feature Comparison

Moving on from the overview of email marketing platforms, let’s examine a feature comparison for two popular options: Klaviyo and Omnisend. Both offer comprehensive automation tools that enable users to create triggered campaigns based on customer behavior, such as welcome emails or abandoned cart messages. 

However, when it comes to pricing plans, they differ in what they offer. Klaviyo offers a free plan of up to 500 contacts but then requires a monthly fee after reaching that threshold. Omnisend only has a free plan for up to 250 contacts.

Regarding user reviews, Klaviyo generally receives higher ratings due to its easy-to-use interface and effective segmentation capabilities. On the other hand, Omnisend stands out for its support team being highly praised for being very responsive and helpful even if you don’t have an expensive subscription plan.

In summary, while both marketing platforms have useful features — from automation tools to pricing plans – each one also has unique advantages worth considering before making a decision, such as Klaviyo’s user-friendly design vs. OmniSend’s extensive integration options. Therefore, thoroughly research before selecting the right choice for your business needs!

Pros And Cons Of Each Platform

Klaviyo and Omnisend are two popular email platforms offering a range of features. Both have their own unique advantages, as well as some drawbacks.

Klaviyo is praised for its user-friendly design and advanced automation capabilities. It’s also known for its powerful segmentation tools, which allow users to target customers with personalized messages based on past purchases or other behaviors. 

Klaviyo offers extremely detailed reporting metrics so marketers can better understand their campaigns’ performance. 

On the downside, Klaviyo is almost too complicated for smaller stores. While Klaviyo looks easy to use, mastering it is a complicated endeavor.

Omnisend excels in its integration options, allowing it to connect with over 600 services such as Shopify, Magento, BigCommerce, Salesforce, and Zapier. 

This makes it ideal for companies who want to quickly set up automated workflows between multiple systems without writing code or dealing with complex integrations. The Omnisend platform also provides comprehensive analytics reports and A/B testing capabilities to help ensure your campaigns deliver maximum results. 

However, complaints have concerned the difficulty of setting up certain types of automated emails using Omnisend’s interface.

Whether you choose Klaviyo or Omnisend depends largely upon what kind of business you’re running and what type of features you need from an email platform. Be sure to carefully compare all aspects before making your decision; both solutions offer reliable performance but come at different price points depending on the complexity of each plan.

Ease Of Use

Both Klaviyo and Omnisend offer a user-friendly setup for email. With Klaviyo, the setup process is simple. You can create an account in just a few minutes with their drag-and-drop feature that allows users to customize their campaigns quickly and easily. The intuitive user interface makes it easy to design templates, send emails, and track results without having any tech knowledge or skills.

Omnisend also offers an easy setup for creating your email campaign. It has a library of pre-designed templates, so you don’t have to worry about designing each one from scratch. 

Plus, there’s no need to write code; instead, you can use its drag-and-drop functionality, enabling users to build personalized emails easily. In addition, they provide comprehensive tutorials on how to navigate through their platform effectively too.

Overall, both platforms make setting up campaigns quick and painless – but if you’re looking for something even more effortless, Omnisend is the better choice as it includes many helpful features such as pre-designed templates and great tutorial videos for newbies.

Customer Support

Both Klaviyo and Omnisend offer a high level of customer support. They both provide tech-support teams who are available to answer questions via live chat or email and help centers with useful product information.

Klaviyo’s customer support is top-notch, and their team provides quick responses that customers can rely on. Their knowledgeable and helpful representatives provide comprehensive answers to users’ technical issues. 

Tutorials are also provided for those seeking more in-depth guidance or information about the platform’s features.

Omnisend has an equally impressive customer support system and offers accessible contact options like phone, email, and chat. The company even has a dedicated 24/7 live chat service, allowing users to get assistance anytime needed. 

Furthermore, a wealth of resources is available from their help center to assist with any problems encountered while using the platform.

These two platforms offer users excellent customer support options and ensure that anyone needing assistance gets it quickly and effectively.

Integrations And API Connectivity

Klaviyo and Omnisend are great marketing automation platforms, but they differ regarding integrations and API connectivity.

Klaviyo supports various integrations with popular software like Yotpo, Gorgias, WooCommerce, Salesforce, and Stripe. This allows users to move data easily between systems without having to copy/paste or export/import documents manually. Klaviyo provides an open API that developers can use to extend the platform’s capabilities even further.

Omnisend also offers many integration options with key services such as Mailchimp, Woocommerce, and Salesforce. They offer some custom APIs through their Enterprise plan, allowing companies more flexibility in interacting with their customer data. However, if you need more than basic integrations, Klaviyo is likely your best bet due to its robust features.

Both solutions have their strengths and weaknesses when connecting with other products or services. While Klaviyo has a wider range of supported applications available out-of-the-box, Omnisend offers custom APIs on top of existing ones so businesses have additional control over their customer data flows. 

Ultimately, the decision will come down to your specific needs and which solution fits them better.

Automation Tools

Klaviyo and Omnisend are powerful automation tools that allow businesses to send automated emails and campaigns. 

Klaviyo offers a wide range of features for email automation, such as segmentation, personalization, dynamic content, A/B testing, and more. This makes it easy for businesses to craft personalized marketing messages and automate email campaigns. 

On the other hand, Omnisend allows marketers to create automated campaigns with less effort by providing prebuilt templates and an intuitive drag-and-drop editor. 

It also integrates with popular ecommerce platforms like Shopify and WooCommerce, enabling marketers to sync customer data for better targeting easily.

Overall, both Klaviyo and Omnisend offer great tools for automating emails and campaigns. For those looking for advanced features or more control over their marketing strategy, Klaviyo is the ideal choice. 

But if you’re working on a tight budget or need something quick to get started immediately, then Omnisend might fit your needs better. Ultimately it comes down to understanding what features you need to design effective email campaigns that will engage your customers.

Personalization Options

Klaviyo and Omnisend are both great tools for personalizing marketing campaigns. Klaviyo allows you to create tailored emails with personalized content, such as using the customer’s name in the subject line or body of an email. You can also customize each message based on specific customer behaviors. With Omnisend, you have more options for creating tailored messages. For example, you can set up automated triggers that will send a targeted message at the right time – like when someone visits your website or subscribes to your newsletter.

Moreover, both platforms offer advanced segmentation features to target customers based on their interests and purchase history. This helps ensure they receive relevant information and offers that pique their interest and encourage them to act. 

Additionally, both provide A/B testing capabilities that allow you to compare different versions of your messages before sending them out to determine which works best for your audience.

Whether you choose Klaviyo or Omnisend, both provide extensive personalization options that enable marketers to craft engaging campaigns that help drive conversions and sales.

A/B Testing Capabilities

Regarding A/B testing capabilities, both Klaviyo and Omnisend have strong features. 

Klaviyo offers split testing for emails, which allows users to compare different email designs or messages. It also provides optimization testing that can be used to test subject lines’ effectiveness to increase customer engagement. Additionally, Klaviyo supports multivariate testing, so marketers can simultaneously evaluate multiple variations of an email.

Omnisend has similar features for A/B testing as well. They offer split testing options where users can try out different versions of their emails and see what works best. 

Their optimization tests help discover the most effective subject lines and images for each audience segment they’re targeting. Plus, they provide multivariate experiments so marketers can optimize content quickly without running separate tests continually.

Both tools are excellent resources for A/B testing capabilities, allowing users to identify the elements that drive customer engagement and improve campaign results. With these powerful tools at your disposal, you’ll be able to get the most out of your marketing efforts and maximize ROI.

Reporting And Analytics

Regarding reporting and analytics, both Klaviyo and Omnisend offer powerful tools for tracking email metrics. Klaviyo provides an in-depth analytics dashboard that lets users quickly view campaign data. The dashboard also offers campaign insights such as open rates, click-throughs, engagement levels, email revenue, and more. 

In addition, Klaviyo provides real-time reporting so you can make informed decisions about your email strategy based on the latest results.

Omnisend also has extensive reporting capabilities with a customizable analytics dashboard that helps track key performance indicators (KPIs). This dashboard showcases valuable data like opens, clicks, conversions, unsubscribes, bounce rate, and more. Omnisend provides detailed segmentation reports, allowing users to gain deeper insight into how their campaigns perform with different customer segments or groups.

Both platforms provide clear visibility into the success of each campaign, allowing marketers to refine their strategies accordingly. With either platform’s robust reporting features, businesses can easily assess their progress and adjust as needed to optimize future campaigns.

Pricing Plans

Moving on from personalization options, let’s compare the pricing plans of Klaviyo and Omnisend. The plan costs for both platforms vary depending on the size of your subscriber list and how many emails you want to send per month. Klaviyo offers a free trial and four different paid plans ranging from $20/per month to $499/per month. On the other hand, Omnisend offers three different plans, starting at $16/month and up to $199/month.

Comparing costs is important when selecting any platform, so consider each option’s features carefully before deciding. Ultimately, by weighing out all the pros and cons, you’ll make an informed choice that meets your business needs.

User Reviews & Ratings

To truly identify which platform is best, it’s important to consider user reviews and ratings. Numerous online platforms offer ratings for Klaviyo and Omnisend from customers who have used the services before. These user reviews can provide a deeper insight into each platform’s efficiency and effectiveness.

The reviews of both Klaviyo and Omnisend are overwhelmingly positive on many platforms, such as G2 Crowd, Capterra, GetApp, TrustRadius, Software Advice, and more. 

Klaviyo has an average rating of 4.5 out of 5 stars, while Omnisend had a slightly higher score with 4.7 out of 5 stars across all these platforms. 

It’s worth mentioning that most users gave both platforms high marks regarding ease of use and customer support experiences.

From looking at the information available through platform ratings and platform reviews, we can conclude that overall there isn’t much difference between the two regarding customer satisfaction based on user ratings. 

However, depending on what features you’re looking for in a marketing tool, one may be better suited for your needs. Ultimately the decision will come down to carefully considering what each platform offers compared to your business goals.

Final Thoughts

When choosing an email and SMS service provider, Klaviyo and Omnisend offer excellent options. Both platforms have unique features that make them suitable for different types of businesses – so which one should you choose? Ultimately, the best choice will depend on your specific needs.

Klaviyo is a great choice if you’re looking for advanced email automation capabilities, as well as powerful segmentation tools and analytics. It also offers many integrations with popular ecommerce solutions like Shopify and BigCommerce. 

On the other hand, Omnisend stands out in its marketing automation offerings – such as automated workflows and custom product recommendations. Plus, it’s easy to use and makes setting up campaigns simple.

Ultimately, whether you decide to go with Klaviyo or Omnisend depends on what type of business you run and how much control you need over your email campaigns. Whichever platform you choose, however, investing in a good email and SMS service provider can help maximize the success of your marketing efforts.

Frequently Asked Questions

How Easy Is It To Integrate Klaviyo With My Existing Ecommerce Platform?

Klaviyo integrates with most major ecommerce platforms, including Shopify, BigCommerce, Magento, WooCommerce, PrestaShop, Ecwid, and many more. The integration process is typically quick and easy, and you can find step-by-step instructions for each platform on the Klaviyo website.

Does Klaviyo Offer A Free Trial?

Yes, Klaviyo offers a free trial. You can sign up for a free trial of Klaviyo on their website. The free trial is valid for up to 250 contacts.

How Quickly Does Omnisend Customer Support Respond To Inquiries?

Omnisend Customer Support typically responds to inquiries within 24 hours.

What Types Of A/B Testing Are Available On Klaviyo?

Klaviyo offers A/B testing for email campaigns, landing pages, SMS campaigns, and push notifications. All campaigns can be tested for subject lines, content, images, call-to-action buttons, and more. Klaviyo also offers advanced A/B testing features, such as multivariate testing, allowing users to test multiple elements simultaneously.


In conclusion, both Klaviyo and Omnisend offer powerful tools for ecommerce marketers. When deciding which is best for your business, there are a few important factors to consider.

Integration with an existing platform will be key – if you’re already using Shopify or WooCommerce, Klaviyo may be the better choice as it’s built directly for these platforms. 

Additionally, Klaviyo offers a free trial period so you can test out their features before committing to them long-term. 

Conversely, Omnisend has a mobile app that conveniently manages campaigns. Plus, they boast quick response times from customer support when questions arise.

Finally, A/B testing capabilities should also be considered when deciding between Klaviyo and Omnisend – both provide various testing options for optimizing campaign success. Ultimately, the right choice depends on what matters most to you regarding features and cost. 

Leave a Reply

Your email address will not be published. Required fields are marked *